Un-Filtered
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Real teens, real experiences.
In Un-Filtered, real teens share their experiences with bullying, hate, and negativity, both on and off-line. Touching on topics of body image, disability, race, and sexuality, Un-Filtered is their experiences, in their own words. Season 1 was directed by Jonah Hill, and I was the creative lead from the Instagram side, managing creative direction, development, and execution.
From the director:
"I tried to create an environment for young people to be heard and listened to," [Hill] said. "I wish there was a platform to hear other's struggles and experiences when I was growing up. I hope that this will be inspiring for young people to share their stories and feelings and not feel so alone."
The full-length episodes are accompanied by a 4-week, 12 asset ad campaign comprised of :15s ads.
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