C R E A T I V E   D I R E C T O R | W R I T E R

S U M M A R Y

Multi- disciplinary creative director with a specialty in copywriting, concepting, and execution for digital and broadcast advertising and marketing campaigns. Experience in tech, music, DTC, CPG, and hospitality. A passionate, brave, and empathetic creative leader with a true love of human stories. Approaches brand problems with heart.

W O R K  E X P E R I E N C E

Creative Director, Global Brand Marketing                    Instagram | SF & NY | 2017-2022

Creative directed product launch and brand campaigns throughout the Instagram business including Safety, Culture, E-Commerce, New Platforms (Stories and Reels). Launched the Meta name-change announcement on social. Led the development of Instagram’s updated brand voice.  Led teams at Wieden+Kennedy Amsterdam, Anomaly London, Mother New York, RGA, and Johannes Leonardo as primary client. 

Senior Creative Mother NY | NY |  2016 - 2017

Clients: Harper’s Bazaar, Target

Think with Google Sundance 2017 Selection: “The High Diver”

Freelance Creative Director & Copywriter NY, SF, LA | 2014 - Present

The Barbarian Group

The Standard Hotel Group

The Working Assembly

Universal Music Group

Symphony Studios

Freelance Music, Fashion, & Culture Writer NY & LA | 2007 - 2017  

The FADER, Playboy, Jezebel, VICE, Pitchfork, Racked, Paper, SPIN, Rolling Stone, The Village Voice

Director of Branded Content SPINMedia | NY | 2015

Clients: Toyota, Harley-Davidson, Frito-Lay, TIDAL, PAX

Senior Content Producer STUDIO@GAWKER | NY | 2013 - 2015

Clients: Netflix, Sony Electronics, Campari Group, Lexus, Proctor & Gamble

Associate Editor, MTV Style, Style & Music Contributor, MTV News

MTV Networks | NY | 2012 - 2013

Editor, PureVolume BUZZMEDIA | LA & NY |2011 - 2012

Assistant Editor, Scion Zines & Scion Magazine, Scionav.com

Bon Farms | LA| 2010 - 2011 

Editor-in-Chief Sarah Lawrence Review | Bronxville | 2008 - 2009

Internships The FADER, Men’s Vogue, The New Yorker

E D U C A T I O N             

Sarah Lawrence College |  Bronxville, NY | 2009