Instagram Parents’ Safety

I was Creative Lead for Instagram's 2018 parents’ safety campaign, in partnership with Wieden+Kennedy Amsterdam creative directors Cal Al-Jorani and Thierry Albert. For this campaign, we used a variety of mediums to bring common parental fears about the internet to life, and positioned Instagram's safety tools as the way to keep teens safe.

We worked with CANADA directors MANSON to create a series of six spots combining animation, live action, claymation, and CGI.

Shot and edited in Barcelona, Spain.