Covid-19 Info Center

In 2021, Instagram launched their Covid-19 Information center, which provided easy access to information on vaccines, testing, and other resources that would slow the spread of the pandemic. We created a New! Story which was served to every Instagram user in the United States, encouraging them to go to the information center in order to get more information and get vaccinated. We worked with First Fight, a Detroit-based production company, to create the animations for the spot, and even got a shoutout from legendary reggae artist Sister Nancy, who’s song “Bam Bam” was sampled in the track we chose, Yellow Claw’s “Baila Conmigo.”