Create Don’t Hate
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Taking a stand against bullying.
I led a team comprised of designers from Anomaly London, Studio.Build, as well as product designers from Instagram to develop a unique look and feel for anti-bullying in product and marketing, including custom gradient and in-app sticker, for the launch of Instagram's anti-bullying efforts.
To launch the sticker, I led creative development and execution on a 12-spot campaign, bringing to life the stories for four creators on the Instagram platform, and showcasing the way they use their self-expression to fight negativity. Directed by Young Replicant, the spots combine cinematic filmmaking, original music, and animation to tell stories through both language and visuals.