Sephora , Don’t Overthink It.
How do you make a holiday campaign that says holiday, without screaming HOLIDAY? No tropes, no jingle bells, no unwrapping gifts with big smiles. You team up with director Taika Waititi, and build your work around relatable, clever, human characters. And you do it with a brand that really does have something for everyone, and is excited to say that with a clever wink rather than by employing elves and reindeer.
The each of the four spots tells the story of a person searching for the perfect gift for someone in their lives. Someone who is utterly themselves, unique, special, one-of-a-kind, and therefor hard to gift at first glance. Glance again, however? You’ll realize that the perfect gift for them is staring you right in the face. Because it’s probably something for their face.
In addition to the broadcast spots, out of home will be launching in the weeks to come, in addition to radio.
Named one of AdWeek’s Best Holiday Ads of 2024.
CREDITS
Client: Sephora
Chief marketing officer: Zena Arnold
Vice president of campaigns and content: Anne Cambria
Senior director of campaigns and content: Candace Payne
Senior manager of campaigns and content: Shana Wickett
Vice president of creative: Susan Park
Creative director: Cara Mia Wilde
Executive producer: Charles Reed
Agency: TBWA\Chiat\Day LA
Global TBWA chief executive officer: Erin Riley
Global TBWA chief strategy officer: Jen Costello
President TBWA\Chiat\Day LA: Courtney Nelson
Executive creative director: Kirsten Rutherford
Creative director: Lindsei Barros
Creative director: Maud Deitch
Art director: Irene Li
Freelance copywriter: Suzanne Sherwood
Freelance copywriter: Heather Ryder
Freelance art director: Devin Gillespie
Executive director of production: Anh-Thu Le
Executive director of production: Robert Punchard
Executive producer: Kira Linton
Art/print lead: Dena Moore
Senior producer: Aubrey Larson
Production coordinator: Sydni Gift
Executive strategy director: Katie Acosta
Strategy director: Sarah-Jane Boyd
Associate strategy director: Hannah Schweitzer
Group connections director: Sarah Hoffman
Senior connections strategist: Joshua German
Group brand director: Carla Weaver
Brand director: Cady Pozolo
Management supervisor: Val Fernandez
Brand executive: Devin Villacis
Head of operations: Danna Dolich
Operations director: Klarika Huszar
Senior project manager: Kellee Bassaragh
Director of business affairs: Robin Rossi
Business affairs manager: Andrea Pastor
Senior traffic manager: Maritza Castro
Content delivery manager: Samanta Aponte
Budget manager: Candace Mooty
Director of PR & communications: Autumn Drummond
Production Company: Hungry Man
Director: Taika Waititi
Director of photography: Mike Berlucchi
Partner/executive producer: Kim Dellara
Head of production & producer: Hannah Stone
Production manager: Marian Mikhail
1st assistant director: Ben Glickman
Production designer: Jon Blud
Glam
Make-up lead: Luci Romero
Hair lead: Marta Blasi
Wardrobe stylist: Cara Cano
Service Company 24/7
Executive producer: Lola Ramirez
Producer: Pere Cavanillas
Editorial: The Den Editorial
Editor: Jess Brunetto
Assistant editor: Angela Gardner
Executive producer: Jenn Mersis
Producer: Lucia Villalta
Color: Company 3
Colorist: Kath Raisch
Producer: Jake Rioux
Finishing: Framestore
Flame lead: Louis Schachte
Flame finishing: Amanda Harris
Compositor: Matt Dobrev
Animators: Dave Wave and Darren Dai
Executive producer: Brittney Walker
Senior producers: Rachel Creasey and Katie Buckley
Sound Design/Mix: 750mph
Sound engineer: Mark Hellaby
Producer: Aishah Amodu
Voice casting: Kirsten Troy
Music
Original composition: CAYA
ECD: Ben Einziger
CD: Tim Adams
EP: Kiki Einziger