Reels Remix

To launch Reels Remix, a new way to create Reels on Instagram, we worked with creators Bailey Sok (2M), Kyle Schaffer (109k), Crissa Jackson (1.2M), and Owen Thiele (29.3k) to create a short in-app ad that both demonstrates a simple version of the product flow but also the strategy behind the product. Bailey is an established choreographer and dancer, but the rest of the cast is best known for other skills, so we had them work together to demonstrate that Remix can be a low-pressure way to create and share on Reels.