A single cultural moment with big brand impact.

Over 17k likes, 321 comments. One small social post that engaged an audience like none other. We noticed that parents have a unique take on Wrapped, the yearly music wrap up. “When you have kids, your wrapped is ruined,” they said, and we heard them, but wanted to let them know that not only are they not alone, but that we agree, it’s ridiculous. My team put together a Fisher-Price wrapped post in a manner of hours, sold it through, and had it up on Instagram the next morning, where it became the most popular post of the year. Not only liked, but loved, with hundreds of parents tagging each other, commiserating, and celebrating the brand. If only all brand social was this easy, right?